PRIVACY POLICY

General

IVY AND PRIME is the intellectual property of MPK I GATE Pvt. Ltd, a company incorporated under the provisions of the Companies Act, 2013, which has its office at 1st Floor 27, Rajpur Road, Civil Lines, Delhi - 110054 INDIA MPK I Gate is managing and operating the website, The domains are Networks, Entrepreneurship, Fashion, Fitness, Health, Wellness, Home, Food and Nutrition, Personal and Beauty

Care with Doctor and Expert Consultation applications at ivyandprime.com (collectively referred to as the “IVY AND PRIME Platform”), through which it inter alia facilitates the sale and purchase of various domain products (“Products”) to the

customers of the Ivy And Prime Platform (to “customer” or “user” or “users” or “you” or “your”).

Please read this Privacy Policy carefully. By using and accessing any Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you disagree with this Privacy Policy, please do not use or access any of the Services.

If available, the user may browse through the products listed for sale on the website and avail services related to such products (“Services”). You may also be

using our Consulting services (“Consult With Doctor’’), wherein you can book any Doctor's Appointment provided by our Book Appointment, which will be subject to these Terms.

The privacy policy (“privacy policy”), together with the Terms and Conditions, governs your use of the Ivy And Prime Platform and describes our policies and

procedures regarding the collection, use, disclosure, processing, transfer, and storage of the information you provide to us.

By using, browsing, accessing, or purchasing on the Ivy And Prime Platform, submitting personal information and in the case of a minor - submitting your personal information either by your parents or your guardian, you agree to be bound by the

terms of this Privacy Policy and consent to the collection, storage, possession, dealing, handling, sharing, disclosure or transfer of your information by the terms of

the Privacy Policy. Your participation implies consent to the terms and conditions and indicates your acceptance of the FAQs provided on the website.

Please note we do not offer any services or products under the Ivy And Prime Platform outside India, however, you may be able to access or browse the website from outside the Republic of India. The data protection laws of the country you access the website may differ from the Republic of India. By visiting this website, providing your information or availing of our product/service, you expressly agree to be bound by the terms and conditions of this privacy policy, the Terms and Conditions and all other policies listed and notified on Ivy And Prime Platform, and agree to be governed by the laws of India including but not limited to the laws applicable to data protection and privacy. If you disagree please do not use or access our website.

This document is an electronic record governed by the provisions of the Information Technology Act, 2000, and rules made thereunder as may be applicable, as well as the amended provisions pertaining to electronic records in various statutes as amended by the Information Technology Act, 2000. A computer system generates this electronic record and does not require any physical or digital signatures.

This Privacy Policy sets out the type of information including but not limited to your name, mailing address, phone number, email address and contact preferences, including any other usage and interaction details with us or our affiliates, collected from the Users, including the nature of the Sensitive Personal Data or Information (defined hereinafter), the purpose, means and modes of usage of such information and how and to whom we shall disclose or transfer such information. You may withdraw your consent for collection and use of your information including Personal Information (defined hereinafter) or Sensitive Personal Data or Information. However, please note that if you withdraw your consent, we may no longer be able to provide you with the corresponding service for which you have withdrawn your consent. It is hereby clarified that your decision to withdraw your consent will not affect the processing of Personal Information based on your previous consent before the withdrawal.

Please take a moment to familiarise yourself with our Privacy Policy. If you do not agree with any provisions of the Terms or this Privacy Policy, we advise you not to use or access the Ivy And Prime Platform.

How We Collect and Use Your Personal Information

To Provide the Services, we collect personal information about you from various sources, as set out below. The information we collect and use varies depending on how you interact with us. In addition to the specific uses set out below, we may use information we collect about you to communicate with you, provide or improve the

Services, comply with any applicable legal obligations, enforce any applicable terms of service, and protect or defend the Services, our rights, and the rights of our users or others.

Type Of Information collected

You may be asked to provide information anytime you visit, access, use or browse the Ivy And Prime Platform. We may share information and use it in a manner consistent with the provisions of this Privacy Policy. We may also combine it with other information to provide and improve our Products, services, content and advertising.

You agree to provide information that is true, correct, up to date and accurate. You may access, amend, alter or require deletion of your information partially or fully by contacting us at ivyandprime.com

Ivy And Prime Platform is not directed towards minors. We do not knowingly collect Personal Information from any User under 18 (Eighteen) years old. If we are made aware that we have collected the Personal Information of a person under 18 (Eighteen) years old, we will take steps to delete the information within a reasonable time frame. Suppose a parent or guardian becomes aware that his or her child has provided his/ her information on the Ivy And Prime Platform without their consent. In that case, he or she shall contact us to delete such information. In the event, where in contravention to the Privacy Policy and Terms, a person below the age of 18

(Eighteen) uses the services, we shall not be held liable or responsible for any damage or injury suffered by such person.

We may collect a variety of information from you, including your name, password, mailing address, phone number, geo-location, email address and contact preferences, including any other usage and interaction details with us or our affiliates. We may use cookies, pixels and similar technologies ("Cookies") to do this. Usage

Data may include information about how you access and use our Site and your account, including device information, browser information, network connection information, IP address and other information regarding your interaction with the Services. We may collect such information which when combined with different information available to us could reasonably allow you to be identified (“Personal

Information”). Personal Information shall include but is not limited to your full name, personal contact numbers, residential address, email address, gender or date of birth.

We may also collect, receive, process or store certain sensitive personal data or information provided by you, which will be encrypted and may consist of, but is not limited to:

Financial information such as bank account credit card debit card or other payment instrument details;

Any detail relating to the above Personal Information categories as provided to us for providing service; and

Any of the information received under the above Personal Information categories by us for processing, stored or processed under lawful contract or otherwise.

Account information including your username, password, security questions and other information used for account security purposes. (Collectively, referred to as “Sensitive Personal Data or Information”).

Finally, we may obtain information about you from third parties, including from vendors and service providers who may collect information on our behalf, such as:

Companies who support our Site and Services, such as Shopify.

Our payment processors, who collect payment information (e.g., bank account, credit or debit card information, billing address) to process your payment to fulfil your orders and provide you with products or services you have requested, to perform our contract with you.

When you visit our Site, open or click on emails we send you, or interact with our Services or advertisements, we or third parties we work with may automatically collect certain information using online tracking technologies such as pixels, web beacons, software developer kits, third-party libraries, and cookies.

Any information we obtain from third parties will be treated by this Privacy Policy. Also, see the section below, Third Party Websites and Links.

Use Of Information Collected

We may collect, use or process your information including Personal Information and Sensitive Personal Data or Information for the following purposes/:

creating and giving you access to your Ivy And Prime Platform registered account.

administering, facilitating, processing and/or dealing with your relationship with us, any transactions or activities carried out by you on the Sites, App or at our retail stores.

Develop, deliver, process, and improve our Products, services, and content to personalize and improve your experience.

administering, facilitating, processing and/or dealing with your relationship with us, any transactions or activities carried out by you on the Sites, App or at our retail stores.

informing you about our Products, services, offers, updates, and upcoming events, including providing you information about order confirmations, invoices, technical notices, and security alerts.

marketing where you have provided your consent to us for the same, such as sending marketing, advertising, and promotional communications by email, text message, or postal mail and showing you advertisements for products or services. This may include using your personal information to better tailor the Services and advertising on our Site and other websites.

sharing your Personal Data with or disclosing your Personal Data to other users of the Site or with/to the public

internal analytical and research purposes such as auditing, data analysis and

research to improve our Products, services and customer communications.

due diligence or other screening activities

improving our understanding of your interests, concerns and preferences,

enhance any continued interaction between yourself and us connected or about the Sites

storing, hosting, and backing up (whether for disaster recovery or otherwise) of your Personal Data, anywhere in the world;

meet any legal or regulatory requirement or comply with a request from any governmental or judicial authority.

implement and maintain our information technology systems, including storing and processing Personal Data in computer databases and servers located anywhere in the world;

resolve any request, dispute, grievance, or complaint raised by you regarding your use of the Ivy And Prime Platform.

detect or monitor any fraudulent or illegal activity on the Ivy And Prime Platform.

external audit(s) or internal audit(s) of the business of Ivy And Prime or that of its affiliates/related corporations;

record-keeping purposes

Disclosure of Information Collected

We may from time to time be required to disclose the information collected from you to our trusted third-party service providers (e.g., IT management, payment processing, data analytics, customer support, cloud storage, fulfilment and shipping), who assist us to facilitate the provision of services and purchase of Products on the Ivy And Prime Platform. Using the Ivy And Prime Platform, you consent to any

disclosure of your information to third-party service providers. We ensure that such third-party service providers are bound by reasonable confidentiality obligations and/ or use, maintain and follow generally accepted industry and security standards concerning such information.

We may also disclose your information when such disclosure is requisitioned under any law or judicial decree or when we, in our sole discretion, deem it necessary in order to protect our rights or the rights of other users, to prevent harm to persons or property, to fight fraud and credit risk.

We may also disclose or transfer your information to any third party as a part of the reorganisation or a sale of the assets, division or transfer of a part or whole of us. We shall ensure that the third party to which we transfer or sell our assets will have appropriate confidentiality and security measures, at least as protective as those

described in this Privacy Policy, to handle your Personal Information. You can opt out of any such transfer if the new entity's planned processing of your information differs materially from that outlined in this Privacy Policy.

A third-party payment gateway provider may be required to collect certain financial information from you, including your credit/debit card number or your bank account details (collectively referred to as “Financial Information”). All Financial Information collected from you by such third-party payment gateway providers will

be used only for billing and payment processes. The Financial Information collected from you is transacted through secure digital platforms of approved payment

gateways under encryption, complying with reasonably expected technology standards. The verification of the Financial Information shall be accomplished only by you through a process of authentication in which we shall have no role to play. Hence, we shall bear no liability about the same. We shall neither be liable nor responsible for any actions or inactions of third-party payment gateway providers or any breach of conditions, representations and warranties given by them. We shall also not be obligated to mediate or resolve any dispute or disagreement between you and such third-party payment service providers.

While we take our best efforts to ensure that your information including Personal Information, Financial Information and Sensitive Personal Information or Data is duly protected by undertaking security measures prescribed under applicable laws, you are strongly advised to exercise reasonable discretion while providing Personal Information or Financial Information while using the services given that the Internet

is susceptible to security breaches.

Your information may also be transferred, stored or processed in any country other than where you access the Ivy And Prime Platform. For sharing or disclosing data per the Privacy Policy, we reserve the right to transfer your information outside of your country. By using the Ivy And Prime Platform, you consent to such transfer of your information outside of your country and also within our affiliates, subsidiaries and

partners (including and not limited to Ivy And Prime Pvt. Ltd (franchisor) related companies and affiliates) for the purposes provided in paragraph 3 above, whose

personnel and subcontractors, provided they have agreed to ensure the same level of data protection as prescribed under this Privacy Policy and the data protection laws of India. The information may be transferred if necessary for the performance of the

services and operation of the Ivy And Prime.

We may share your information with business and marketing partners & affiliates to provide services, and advertise to you and legitimate interests to run a successful business. Our business and marketing & affiliates partners will use your information following their privacy notices.

Lastly, when you direct, request us or otherwise consent to our disclosure of certain information to third parties, such as to ship your products or through your use of social media widgets or login integrations, with your consent.

6 .User Generated Content

The Services may enable you to post product reviews and other user-generated content. If you choose to submit user-generated content to any public area of the Services, it will be public and accessible by anyone.We do not control who will have access to the information you choose to make available to others and cannot ensure that parties who have access to such information will respect your privacy or keep it secure. We are not responsible for the privacy or security of any information that you

make publicly available, or for the accuracy, use or misuse of any information that you disclose or receive from third parties.

Security

The security of your Personal Information is important to us. We have implemented security policies, rules and technical measures, as required under

applicable law including firewalls, transport layer security and other physical and

electronic security measures to protect the Personal Information that it has under its control from unauthorised access, improper use or disclosure, unauthorised modification and unlawful destruction or accidental loss. When you submit your information on the Ivy And Prime Platform, it is protected by our security systems.

Please note that we use international and industry-recognized standards per applicable laws, rules and regulations.

Your information is contained within secured networks. It is only accessible by a limited number of authorised persons with access rights to such systems or otherwise require such information for the purposes provided in this Privacy Policy. These authorised persons are also under an obligation to keep such information confidential.

Although we make the best possible efforts to transmit and store all the information you provide in a secure operating environment that is not open to the public, you understand and acknowledge that there is no such thing as complete security. Any information you send to us may not be secure while in transit. We recommend that you do not use insecure channels to communicate sensitive or confidential information to us. We do not guarantee that there will be no unintended

disclosures of any information or potential security breaches. You agree not to hold us responsible for any breach of security or for any action of any third parties that

receive your Personal Information or events that are beyond our reasonable control including, acts of government, computer hacking, unauthorised access to computer data and storage device, computer crashes, breach of security and encryption, etc.

Our Site may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should

review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites.

Information you provide on public or semi-public venues, including information you share on third-party social networking platforms may also be viewable by other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by a third party. Our inclusion of such links does not imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.

Cookies

Due to the communications standards on the Internet, when you visit, access or

browse the Ivy And Prime Platform, we automatically receive the uniform resource locator of the site from which you visit, access or browse the Ivy And Prime Platform, details of the website you visit on leaving the Ivy And Prime Platform, the internet protocol (“IP”) address of each user’s computer operating system, type of web browser the user is using, email patterns, and the name of the user’s internet

service provider. This information is used solely to analyse overall user trends and to help us improve our services. Please note that the link between the user’s IP address and the user’s personally identifiable information is not shared with third parties without such user’s permission or except when required by law or to provide or

facilitate the user with the services. Notwithstanding the above, the user

acknowledges that we reserve the right to share some of the aggregate findings, including the personal information provided by the users in an unidentifiable,

aggregate form, and not the specific data with advertisers, sponsors, investors,

strategic partners, and others to help grow the business. The amount of information sent to us depends on the settings of the web browser used by the user to access the Ivy And Prime Platform. The user may refer to the browser used if the user wishes to learn what information is provided to us.

Ivy And Prime Platform uses temporary cookies to store certain data. We do not store Personal Information in cookies. Information collected by us, by any means whatsoever, that does not personally identify the user as an individual (such as

patterns of utilisation described above) is exclusively owned by us and may be used by us and third-party service providers for technical administration of the Platforms, user administration, research, development, and other purposes.

You understand that you may set or amend your web browsers to delete or disable cookies. Disabling cookies on your computer or mobile telecommunication device may impair, degrade, or restrict access to certain areas of the Ivy And Prime Platform.

We may allow other companies or entities to serve advertisements to you. These companies or entities include third-party advertisement servers, advertisement agencies, advertisement technology vendors and research firms. We may target some advertisements for you that fit a certain general profile. We do not use Personal Information to target advertisements to you. When serving advertisements or optimising the services to its Users, we may allow authorised third parties to place or recognise a unique cookie on the user’s browser.

You agree and understand that we do not exercise control over third-party

websites displayed as search results or links on the Ivy And Prime Platform. These other sites may place their cookies or other files on the user’s computer, collect data or solicit personal information from the users, over which we have no control and shall not be held responsible or liable. We do not make any representations concerning the privacy practices or policies of such third parties or terms of use of such websites, nor do we guarantee the accuracy, integrity, or quality of the information, data, text, software, sound, photographs, graphics, videos, messages or other materials available on such websites. The inclusion or exclusion does not imply any endorsement by us of such websites, the website’s provider, or the information on the website.

8.7 You consent to our reproduction/publishing of all testimonials and reviews you

give on the Ivy And Prime Platform platform concerning the services or the products. You agree that we may edit the testimonials and reviews you provided and reproduce/publish such edited or paraphrased versions of the testimonials and reviews on the Ivy And Prime Platform platform. If the user has any concerns with the reproduction/publication of any testimonial or review you provided, the user may contact us at ivyandprime.com.

Users Note

We may keep records of telephone calls received from and made to users for the purpose of administering services, research and development, training, business intelligence, business development, or user administration. We may share such

telephone records with third parties when required by law or when required to provide or facilitate the user with the services.

Other Information The App Collects

At the time of installation of the Ivy And Prime Platform, the Ivy And Prime Platform will require your permission to enable it to find the location of your Device, camera usage, microphone access, SMS, mount and unmount file systems, etc. You

acknowledge that you agree to provide such information to the Ivy And Prime Platform.

Access To Camera, Mic, Message Folder e.t.c

Ivy And Prime Platform allows its users to search for products by scanning or uploading images or by voice command. Ivy And Prime Platform also allows users to customise the application by uploading a profile picture. By accepting the ‘Terms and Conditions’, you provide explicit consent to us, to access your camera and gallery or

the mic, as the case may be, applications installed in your handheld phone or computer, through which you access Ivy And Prime Platform.

You acknowledge and accept that to provide Services, the images uploaded by you may be accessed, used or processed by a third party and that we have no liability, obligation or responsibility of any nature towards you or such third party and the contract under such instances remains between you and such third party.

Opt-Out Policy

The third-party service providers with whom we may share information provided by you are not permitted to market their services, send promotional emails or engage in promotional communication with you. We allow you to opt out of receiving

non-essential, promotional, or marketing-related communication from itself or its partners.

If you wish to remove your contact information from all our mailing lists and

newsletters, click the "unsubscribe" link or follow the instructions in each email message. Alternatively, you can contact us at ivyandprime.com.

We reserve the right to limit membership based on contact information availability. All Users will be notified by email prior to any actions taken.

Third Party Applications and Websites

The Ivy And Prime Platform may include links to other websites/applications or display advertisements from third parties and other content that links to third-party websites. Such websites/applications are governed by their respective privacy policies, which are out of our control. Once you leave our servers, the use of any information you provide is governed by the operator's privacy policy of the website/application you are visiting. That policy may differ from that of the app.

Suppose you can’t find the privacy policy of any of such websites /applications via a link from the website’s homepage. In that case, you should contact the relevant

website /application directly for more information. We are not responsible for such third-party websites' privacy practices or content. We may use third-party advertising companies to serve ads when you visit the app.

Retention Of Information

We will retain your information and any data for the period necessary to fulfil the

purposes outlined in this Privacy Policy unless a longer retention period is required or permitted under the applicable law.

Access, Correction and Deletion

The Ivy And Prime Platform strives hard to keep its records updated and accurate with your latest information. You are responsible for ensuring that the information or data you provide from time to time is correct, current, and up-to-date and that you

have all the rights, permissions, and consents to provide such information or data.

Modification

We reserve the right to amend this Privacy Policy at any time. The Privacy Policy, as and when modified, shall be updated on the Ivy And Prime Platform. We encourage you to review this Privacy Policy whenever you visit the Ivy And Prime Platform to understand how your Personal Information is used.

Your Rights

Depending on where you live, you may have some or all of the rights listed below regarding your personal information. However, these rights are not absolute and may apply only in certain circumstances. In certain cases, we may decline your request as permitted by law.

Right to Access / Know: You may have a right to request access to personal information that we hold about you, including details relating to how we use and share your information.

Right to Delete: You may have a right to request that we delete the personal information we maintain about you.

Right to Correct: You may have a right to request that we correct the inaccurate personal information we maintain about you.

Right of Portability: In certain circumstances and with certain exceptions, you may have a right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party.

Restriction of Processing: You may have the right to ask us to stop or restrict our processing of personal information.

Withdrawal of Consent: Where we rely on consent to process your personal information, you may have the right to withdraw this consent.

Appeal: If we decline to process your request, you may have a right to appeal our decision. You can do so by replying directly to our denial.

Managing Communication Preferences: We may send you promotional emails, and you may opt out of receiving these at any time by using the unsubscribe option displayed in our emails. If you opt-out, we may still send you non-promotional emails, such as those about your account or orders that you have made.

You may exercise any of these rights indicated on our Site or by contacting us using the contact details provided below.

We will not discriminate against you for exercising any of these rights. We may need to collect information from you to verify your identity, such as your email address or account information, before providing a substantive response to the request. By

applicable laws, you may designate an authorised agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require that the agent provide proof you have authorised them to act on your behalf, and we may need you to verify your identity directly with us. We will respond to your request promptly as required under applicable law.

Governing Law

The terms of this Privacy Policy shall be governed and construed by the laws of India.

Any dispute regarding or arising out of this Privacy Policy shall be subject to the exclusive jurisdiction of the courts in Mumbai, Maharashtra.

Severability

Whenever possible, each section of this Privacy Policy shall be interpreted in a manner to be valid under applicable law. However, if any provision is held to be prohibited or invalid, such provision shall be ineffective only to the extent of such prohibition or invalidity, without invalidating the remainder of such provision or other remaining provisions of this Privacy Policy.

CONTACT US

If you have any questions or concerns about these Terms and Conditions, please contact us at:

Email: Ivyandprime@gmail.com

Phone: 8860583599

Address: MPK I GATE PVT. LTD. 1st Floor 27, Rajpur Road, Civil Lines, Delhi - 110054

Business Registration Number [INSERT BUSINESS REGISTRATION NUMBER]

GST Number [INSERT GST NUMBER]